Think about what message you want to show, what words do you want your audience to think about when they think of you. You need to know what story or level of “behind the scenes” you want to show before you can begin to work this way. This process can take some time to discover what you really want to say or what kind of artist you want to look like. Don’t rush this step and don’t put everything out there. You have no idea who will come across you, your social media, or your website so keep it professional. However, beginning to answer these questions and make these types of decisions about your digital footprint, is the beginning of developing and curating you brand.
Much of social media and brand development is strategized. This means that posts are purposeful, photos are staged and there’s a point or message behind it.
Document Your Process: Take lots of photos of everything. Take time to get multiple angles, overviews and close ups of what you are taking pictures of. You will notice that some photos will be blurry or crooked. You will see your creative mess in the background. You will get crazy sun spots and photos with just bad compositions. Having lots of photos will also be good for days that you don’t have content to share, you will have a small library to pull from. Whatever you are taking a photo of, tightly up that space. Remove what isn’t necessary, tuck cords from your tools, turn bottles of paint, sweep if your floor is messy. Set up your area that you want to document like a photoshoot. Pull in materials or items that you want in the shot if it makes it appear better. Remember to curate once you have an arsenal of imagery, not everything is going to be post or share worthy.
Be Patient: It can be exciting to want to post a great shot you took because you are excited to share but sit on photos a few days to think about them. Nothing is more annoying then seeing someone post 6 photos of something in a row that they are excited about on Instagram. Think about posts like dating. You don’t want to let everything out on the first date, build some interest and excitement around your work.
Scheduling: Consistency in posts can be key to developing your brand and building followers. You also need to be patient while you develop this brand, consistency and pace is key. Use a schedule or calendar to strategize when you post. Look up when local events, holidays and arts happenings are occurring and post relatable material around those.
Cleaning Up Your Image: If you partied a lot in college, or maybe have some not so pleasant posts on your accounts, its time to clean them up. Now you can actually go through and delete this, but it will take some time and dedication. Usually people aren’t going to go that far back to dig into you but its not worth giving them the option. Brand Yourself is a free website service that can give you a snap shot into your already existing social footprint and can warn your of potential damaging posts. Now if you want them to remove anything, that’s when their fees begin to kick in. Once you decide how to proceed with your damaging posts, its important to work fowward with a clean strategy. If you are ever in doubt about a post or photo, take it down sooner than later. Posts that are sale based or are marketing a specific event can also be deleted once the event or sale is done. Nothing looks good when you have old opportunities online for people to view.